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Women entrepreneurs in supply chain logistics


Marie Louise Ndoye is the CEO of WIN Logistics based in Dakar, Senegal. She is a female CEO in an otherwise male dominated sector. We met at the Port of Dakar and over the din of loading container ships she shared her insights.

“Speaking for my own business, 2021 was a difficult year for shipping in Senegal but better than 2020 and we hope that this year, 2022, will be even stronger. Traffic has restarted and demand for sea freight is high. 

During the pandemic 2020 was difficult. There was limited importation.  The suppliers of our customers in Italy and France for example, were closed. Apart from containers that were already on their way, there were few containers on vessels. For about four to six months there was less importation. We were obliged to wait until traffic restarted while saving as many jobs as possible. So, it was difficult. We are now seeing as a consequence the impact on product costs. The final consumer in Senegal may have to pay more. Prices have increased.

2022 is looking better and there is a lot for the shipping sector to look forward to. Senegal is building a new port in Ndayane, about 50km south of Dakar. This will support increasing demand and high levels of traffic. Many international companies have already arrived in Dakar. They partner with local organisations and create employment for Senegalese nationals. We also have the oil and gas sector who need our support in shipping equipment for drilling and excavation. So, a lot to look forward to. Senegal and WIN Logistics are open."


There are several reasons why investing in women business owners in supply chain logistics in Low income countries (LMICs) can be a smart choice:

Women entrepreneurs have been shown to contribute significantly to economic growth and job creation. By investing in women-led businesses, in the supply chain logistics industry, it is possible to unlock the full potential of the sector and further contribute to economic development.


Investing in women business owners in supply chain logistics promotes gender equality and women's empowerment. When women are given equal opportunities to start and run successful businesses, they can become leaders in their communities, providing employment and helping to break down gender-based stereotypes and discrimination. By investing in these businesses, investors can help to support local development and improve social outcomes.


Women entrepreneurs often bring unique perspectives and approaches to business that can drive innovation and creativity. By investing in women-led supply chain logistics companies, investors can support innovative solutions that can improve efficiency, reduce costs, and create new opportunities in the industry.

  • The gender gap in land rights (2018). The Food and Agriculture Organization of the United Nations. 

  • Small family farmers product a third of the world’s food. FAO. April 23, 2021 

  • How is the War in Ukraine affecting Food Security.  World Bank Group. April 5, 2022

  • Evidence Review Women-led SMEs. COVID 19. (2021) Gates Foundation. 

  • Women-Owned SMEs: A Business Opportunity for Financial Institutions. International Finance Corporation

  • Five ways to build gender equality and sustainability. UN Women. 22 February 2022

  • MSME Finance Gap. International Finance Corporation.

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