UK based - organisation's buyers and procurement professionals This event is ideal for UK-based professionals, if you are seeking to understand the nuances of sourcing from emerging markets, are actively looking to expand your supplier network and can strengthen the sustainable supply chain.  Your insights and guidance will be invaluable in helping exporters align their product and service offerings to meet your business needs and the demands of the UK consumer. ​​ EU and other -  organisation's buyers and procurement professionals While the trade exchange is focused on the UK market, EU and other international procurement professionals are very welcome to join and your point of view is valued.  If you are not based in the UK, we recommend you consider joining us online and taking advantage of the interactive networking opportunities.  ​ Exporters to the UK market We actively encourage exporters, who may have contributed to the original BEC survey data, in addition to wider regional exporters to attend.  While many aspects of the discussion will be informed by Ethiopian export activity, insights from our UK industry experts plus UK consumer behaviour specialists can be applied broadly. Takeaways are designed to help you answer the question "how do I connect with the right buyer?" and support your efforts in refining your market entry strategy.    Trade professionals​ For businesses offering trade facilitation, supply chain and logistics services,  you can take advantage of the trade exchange targeted networking opportunity to secure new clients.  In addition to expanding your understanding of how best to facilitate trade between emerging markets, with a focus on the African continent, and the UK.   Investors​ For investors exploring emerging markets or seeking impact investment opportunities, this trade exchange is a good launch pad. Exporters with growth potential will need your support to enter the UK market and take advantage of the scale of the UK consumer base.   If you are UK based, you are welcome to join the in-person networking while also connecting with investment opportunities online.  We recognise that your conversations are likely to continue after the trade exchange has ended and we will share with you exporter contact details, with their permission, for your follow-up.     Trade promotion​​ Policy makers, capacity builders, academics and those involved in trade promotion, are very welcome to attend.  Gaining insight into the needs of UK buyers and procurement professionals when trading with emerging markets will help inform your work in developing policies and designing effective capacity-building programmes for both emerging market exporters and their UK based customers.