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Orla Ryan, Founder and CEO
Orla Ryan - Founder

As an exporter in a developing country, entering international markets is often crucial to scaling a business and achieving sustainable growth. Local consumers may lack the needed purchasing power. BEC equips exporters to access the high-income markets of the European Union 27 member states and the United Kingdom.

We believe that trade is the way forward. That exporters should have equal access to the support to overcome barriers and the tools essential for success.

The European Union 27 (EU27) member states plus the United Kingdom (UK) account for more than 14% of the world’s trade in goods and is in the top 3 largest global players in international trade. With a total population of over 514 million and more than 95% of member states categorised as high-income, the EU27 and UK present significant opportunities for exporters looking to engage with advanced consumers that drive demand for diverse products and services.

The BEC European team, with over 20 years of experience, utilises BEC tools including the Rapid Market Assessment (RMA), Trade Support Institutions engagement (TSIs), Exporter Insights Survey (EIS) and the final BEC Actions Report (BAR), to strengthen exporters with a competitive advantage when accessing the EU27 and UK markets.


Rapid Market Assessment (RMA)

With 27 markets in the European Union, plus the United Kingdom, conducting a rapid market assessment is essential to ensure the effective and targeted delivery of BEC. This assessment will look both inward at your domestic market and outward toward potential target import countries.

  • Identify relevant target EU markets for SME exports.

  • Analyse market size and growth potential for key sectors.

  • Evaluate competitive landscape and key players.

  • Assess regulatory requirements and compliance standards.

  • Determine market entry barriers and challenges.

  • Map out distribution channels and logistics options.

  • Identify consumer behaviours and demand drivers.

  • Evaluate opportunities for digital technology adoption.



Engage Trade Partners (TSIs)

Partnering with in-country Trade Support Institutions (TSIs) is unique to the success of BEC. Their local expertise, networks, and credibility facilitate introductions to relevant export focused SMEs.   Partnership strategies with TSIs, positions BEC as leading facilitators of export and economic growth, 

  • Identify key Trade Support Institutions relevant to target industry sectors.

  • Facilitate introductions between enterprise customers and TSIs.

  • Leverage TSI networks to promote the BEC initiative.

  • Collaborate with TSIs to identify export-ready SMEs.

  • Engage TSIs to highlight export challenges faced by SMEs, to the EU27.

  • Coordinate with TSIs for BEC EIS survey distribution and data collection.

  • Utilise TSI expertise to provide regulatory and market compliance guidance.

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Exporter Insights Survey (EIS)

The BEC Survey interprets data shared by exporters to understand their challenges, and expectations in accessing EU markets. The Ethiopia survey revealed key insights, such as 79% of respondents preferring the German market and 73% identifying buyer relationships as their greatest knowledge gap.

  • The survey design leverages the framework used for 170 Ethiopian exporters in Jan. 2024.

  • Purpose is to hear direct from exporters their point of view on trade with the EU27.

  • Survey output will include data-led insights including market, product, consumer.

  • Findings contribute to the final BEC Actions Report, to include recommendations.

  • The BEC Survey will be distributed through digital social channels.

  • Stakeholder partners contribute to the BEC Survey framework and questions.


BEC Actions Report (BAR)

The BEC Actions Report is designed to equip enterprise exporters with actionable insights that stimulate the "export readiness" conversation and formulate effective EU27 and UK market entry strategies. 

  • The report consolidates the data and insights from the Assessment and Survey.

  • Target beneficiaries include enterprise exporters, TSIs plus stakeholder contributors.

  • Outputs include a series of recommendations based on sector scenarios.

  • Consideration is given to "mega-trends"; EU Inflation and consumer behaviours. 

  • Deep dive on tools to address buyer relationships and procurement practices.

  • Understanding the impact of and how to navigate global supply chain disruptions.

  • Introduce digital tools driving export business efficiencies.

  • Final report content is determined by beneficiary needs throughout the process.

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What kind of support will partners need to provide? Answer: The BEC programme is self-contained and requires minimal additional support, however partners will need to assign a contact project lead to liaise with the BEC team. Of course, all engagment is very welcome and valued!

What is the BEC delivery timeline? Answer: BEC is designed to deliver impactful results within a concise 70-hour plan, utilising 3 full-time experts. This accelerated approach means key insights and actions are delivered efficiently without unnecessary prolonged engagement.

How much does the BEC initiative cost? Answer: BEC is priced at US$ 7,000. All-inclusive for the 70-hour programme of work. There are no additional costs unless services or extended support are requested beyond the scope of the initial engagement.

Do you have a payment plan? Answer: Full payment upfront earns a 15% discount. Alternatively payment can be divided across 3 successful delivery milestones.

Who is the BEC project team? Answer: BEC is delivered by a team of 3 passionate experts with over 20 years experience in trade, development and the private sector for organisations including the UNCTAD, UN, GSMA and private sector; telecommunications.

How do we measure the success of BEC? Answer: We have core metrics, supporting metrics and your metrics! As we scope out the BEC project, it is essential that we agree and align on success priorities. KPIs can range from market penetration, digital adoption to survey participation and customer satisfaction.

Do you have a BEC case study we can refer to? Answer: Yes! Please check-out the EIS findings from the Ethiopian BEC, Januay 2024:

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