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Container ship. Port of Valencia, Spain

Building Export Capacity
Ethiopia to the EU 27

Charting the course

Green Earth. Credit: Icons8

Introductory Session Framework | 16 Feb 2024

Welcome to 'Charting the Course': a holistic approach to understanding the dynamics of exporting to the European Union. Designed as a taster program, our goal is to provide participants with a broad understanding of the supply chain journey, from point of manufacture to end-user consumption. The program is led by business professionals with hands-on experience in their respective field of expertise, offering valuable insights and key learnings that participants can apply immediately and build upon. Join us on this journey as we navigate the complexities of international trade with the European Union and unlock new opportunities.
Map of the EU 27 countries
The European Union
  • Austria

  • Belgium

  • Bulgaria

  • Croatia

  • Cyprus

  • Czech Republic

  • Denmark

  • Estonia

  • Finland

  • France

  • Germany

  • Greece

  • Hungary

  • Ireland

  • Italy

  • Latvia

  • Lithuania

  • Luxembourg

  • Malta

  • Netherlands

  • Poland

  • Portugal

  • Romania

  • Slovakia

  • Slovenia

  • Spain

  • Sweden

There are many parts to both the supply chain and the value chain.  From production and distribution of goods and services to creating value for the customer at each step. In this framework we have categorised the journey into three modules. Each designed to be versatile, allowing for interpretation and customisation based on your businesses' specific needs and circumstances when planning for export to the European Union.

*For the taster programme, we will focus on the topics highlighted below.
Market Research
  • Identify target markets in Europe based on consumer demand, trends, and competitive landscape.

Market Entry Strategy
  • Consider factors such as distribution channels pricing strategies, and promotional activities.

  • Explore partnerships with European retailers, distributors, or e-commerce platforms.

Brand Marketing
  • Build awareness in European markets through targeted campaigns, including digital, trade shows, and collaborations. Highlight competitive advantage.

Order Fulfilment
  • Fulfil customer orders, accept payments, prepare  product for shipment. 

  • Ensure all necessary documentation is in place for transportation to EU markets.

Sourcing & Procurement
  • Intentionally source raw materials and other inputs that maintain consistency and meet European standards.

  • Consider ESG metrics.

Product Development
  • Develop products aligned with European market preferences in terms of design, quality, and pricing strategies.

Production & Manufacturing
  • ​Implement sustainable and ethical manufacturing practices to appeal to European consumers.

Compliance &
  • Comply with international (EU) trade regulations, including labelling and safety standards

  • Obtain necessary certifications (e.g., ISO)

Supply chain icon. Credit: Icons8
Module 2
Loading ship in port icon. Credit: Icons8
Transport and Logisitics

Efficient transportation planning, inventory management, and strategic distribution network design are essential elements in ensuring timely delivery and meeting customer expectations in EU markets.

From partnering with reliable freight forwarders to handling market specific customs requirements. 

Logistics Planning
  • Consider  transportation modes (e.g., air freight, sea freight) and delivery timelines.

Freight Forwarding
  • Partner with freight forwarders  specialists in handling EU customs clearance, shipping procedures and Incoterms.

Customs Compliance
  • Ensure customs compliance. From EU specific documentation to individual market process. Avoid delays in moving goods across borders.

Risk and Contingency
  • Ensure supply chain resilience with robust contingency plans, allowing for global supply chain disruptions.

Warehouse and Inventory
  • Source facilities suitable for storing and managing inventory throughout the supply chain. Both export and EU landside.

Visibility and Tracking
  • Product tracking and visibility is expected by the EU consumer.  Leverage available logistics  technology. 

Last Mile Delivery
  • Plan for complexity and cost of last mile delivery from distribution, either direct to the consumer or retail partner.

Sustainable Supply
  • Consider environmental impact and social responsibility.

  • Understand the role of Climate.  

Channel Optimisation
  • Consider an omnichannel strategy.

  • Collaborate on joint marketing initiatives and sales incentives. 

Procurement Relationships
  • Prioritise buyer relationships. Research their business priorities.

  • Procurement teams consider the entire value proposition.

Customer Experience
  • Aim to delight and retain customers.

  • Consider Loyalty programmes. Leverage social media for demand generation.

Partnerships Collaborations
  • Secure meaningful partnerships. Map out the industry ecosystem of active stakeholders.

Economic Challenges
  • Mitigate for changing EU market conditions; inflation rates, labour market, cost of living.  They impact consumer buying behaviours.

Current Affairs
  • Invest time in being familiar with recent events in EU markets that may be significant to the consumer.

Trade Policies
  • Leverage EU Free Trade Agreements. Benefits can include reduced tariffs and reduced regulatory compliance.

Financial Investment
  • Consider funding options to grow your market share. From traditional bank loans to impact investment and crowd funding.

Building Export Capacity (BEC). Charting the Course.

All materials are the property of Amabilidad (AMA).

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