With already over 15 million car owners, the Saudi Arabian market has experienced a further 11% - 16% growth in Q1, 2025. The auto services market is fragmented with just ~351k registered providers and many more working informally. Amabilidad collaborated with the Senaiyyah team to frame a clear, technology-led value proposition. Expanding our research to cover global, sector agnostic, aggregator trends, for benchmarking. Leveraging validated statistics from GASTAT, Monsha'at plus auto industry reports we prepared a TAM, SAM & SOM. We supported the client in de-risking the investment, highlighting operational cost levers common to the model. Mapped B2B and B2C value pools to design a lean market expansion strategy. Shifted investor targeting toward those who understand aggregator economics and are committed for the long haul. Saudi Arabia's Vision 2030 played a key part in the heart of the Investor presentation highlighting SME digitisation and their targeted 35% contribution to GDP by 2030.